Job Title: Marketing Automation & CRM Manager/specialist

Location: Montreal, Qc
Reports to: Senior Manager

About the Role

We are seeking a data-driven and collaborative Marketing Automation & CRM to lead the strategy, execution, and optimization of our marketing automation ecosystem across a growing network. 

This role will play a pivotal part in enhancing our patient lifecycle marketing from acquisition to retention through smart use of data, personalization, and automation. The ideal candidate combines marketing technology expertise with a deep understanding of consumer journeys, segmentation, and omnichannel communication.

Key Responsibilities

1. Marketing Automation Strategy & Execution

• Develop, implement, and optimize automated email and SMS journeys across the patient lifecycle (acquisition, conversion, retention, and reactivation).
• Manage campaign setup, audience segmentation, and performance tracking within the marketing automation platform (e.g., HubSpot, Klaviyo, Salesforce Marketing Cloud, or equivalent).
• Collaborate with creative and content teams to deliver dynamic, personalized messaging.
• A/B test automation flows and campaign variables to continually improve engagement and conversion rates.

2. Customer Data Management

• Build and maintain audience segments based on behavioral, transactional, and demographic data to power personalized marketing at scale.
• Partner with IT and analytics teams to ensure accurate data flow and governance.

3. Analytics, Reporting & Optimization

• Define and track key performance metrics related to automation (email/SMS performance, database growth, campaign ROI, conversion rates).
• Translate data into actionable recommendations to improve patient experience and marketing efficiency.
• Build and lead a testing plan to ensure optimization and optimal performance.

4. Cross-Functional Collaboration

• Partner closely with the Paid Media, Web, Commercial team and Clinic Operations teams to create seamless, omnichannel patient experiences.
• Support national and local marketing initiatives by leveraging data-driven targeting and automation capabilities.
• Act as the internal subject-matter expert on marketing automation and CRM/CDP type tools best practices.

Qualifications

Education & Experience

• Bachelors degree in marketing, Business, Data Analytics, or a related field (Masters degree is an asset).
• 6+ years of experience in marketing automation, CRM, or data-driven marketing ideally within multi-location retail, healthcare, or beauty industries.
• Proven experience managing or implementing CRM and CDP tools as asset
• Hands-on experience with automation tools (Creatio, HubSpot, Salesforce Marketing Cloud, Klaviyo, or equivalent).

Skills & Competencies

• Strong analytical mindset with the ability to interpret complex data and translate it into actionable insights.
• Excellent understanding of audience segmentation, personalization, and customer journey mapping.
• Familiarity with privacy regulations (CASL, GDPR, HIPAA, L25) and data compliance.
• Good organizational, communication, and project management skills.
• Collaborative and proactive, with a passion for innovation and continuous improvement.

Fluid thanks you for your interest in this opportunity. However, only candidates with the required qualifications will be contacted.

Fluid adheres to the principles of equal employment opportunity and affirmative action. We welcome and encourage diversity in our workplace.

Candidates must be eligible to work in Canada.